Facebook against ad-blockers: A conflict that goes for long
Although ad blockers or ad-blockers have long existed, they were again current when Apple allowed installation on iOS in September. And more recently because Facebook did the opposite, positioning itself against ad-blockers.
Being an issue that always has a great audience who wins or loses between users, advertisers and ad-blockers developers, Facebook logical step would cause reactions especially in third. What motivated Facebook perform this movement and what consequences it is having? We see it in three phases.
Facebook: “The ads support our aim to give people the power to share and make the world more open and connected”
All teams playing this controversial party agree on one thing: the user has to leave benefited. Here the winning horse seems the pro side to block ads, since as wanted to check Facebook to a study by Ipsos users resort to ad-blockers because the ads bother you, slow browsing and fears about security (being the three most frequent) reasons.
Of course, as reflected Facebook in their statement, who receive income from advertising the fact remove ads that are blocked or influences the economy (although differently depending on what medium as we saw). That is why Zuckerberg and his family decided to go for make it easy for users and difficult blockers making the ads were “customized” and more difficult to detect by adblockers.
Thus, the decision of Facebook basically meant these aspects in relation to ads and ad-blockers:
- Not pay services adblocking: we saw how this worked in the case of AdBlock Plus.
- The ad code cannot be distinguished from organic: thus the filter is not effective blocker.
- Allow user to select the interesting topic : in this way are the most appropriate to the preferences or the most useful.
- Require certain quality to advertisers: in the press statement that ads are displayed “when they are relevant and well done” is made.
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AdBlock Plus: Why keep wasting time being as dogs and cats after ten years as well?
As we saw AdBlock Plus soon nothing publish its opinion regarding the decision of the social giant. Shortly after the release of Andrew Bosworth (Facebook), Ben Williams (AdBlock Plus) took the role of spokesman for the locking servicesbranding of “dark path” determining the company Zuckerberg in a short and concise statement.
Something Williams alluded in some of the answers to their publication was to hope that the community open source find a solution to this “lock lock”. And their hope (or prediction) actually yesterday was done when a new filter is added to EasyList (one contained in the list of AdBlock Plus), notifying users and explaining how to enable it: Habemus blocker blocker blockers.
Dog and cat is here to stay
From Facebook communicated to TechCrunch its intention to curb attempts ad blockers to avoid blocking mechanisms in the social network. As indicated by communication, a source of Facebook claimed that updating the code to block AdBlock Plus was already distributing and soon to all users.
The twister that we put before extending a blocker more and may remain enough to add, since it seems that what we have here is a game of endless tennis as one or the other developers get evade the extent of their opponent. The debate “itself ad-blockers, ad blockers no” will therefore be present especially if giants like Apple or Facebook make determinations in one way or another on the matter.