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The advertising industry, ready to conquer the virtual reality

It would have to have been lost on a desert island like Robinson Crusoe, no internet, no TV and possibly no one else to keep conversation, not to know that the great question of fashion in the world of technology (and that great element that is destined to change our lives, or that everyone expected to go to) is virtual reality. After years of much ado about nothing, in which everyone spoke of what might come but it seemed that nothing was going to happen (in fact, virtual reality has been oscillating in the positions in the hype cycle Gartner), has now the time of truth. All large technology companies are preparing devices and are throwing them, all brands are showing great interest in what we can draw from this and all consumers have heard and talk about what may happen (virtual reality has seeped into the news mainstream) and are interested in what they could offer. This is creating a peak of extraordinary interest and is already pushing the first conquerors who want to cash. Also visit http://mydiscountmarket.com/ for more like this.

virtual reality

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Because virtual reality is now in what could be called a gold rush time. The forecasts are that this will create a new peak of interest and a new source of wealth and fortune seekers were released the maze to try to be the ones who find the golden nuggets.

Thus, although the mass of users of virtual reality is (even) more testimonial than anything else, the fact is that there are already those who are trying to cash in on it. Agencies specializing in virtual reality have already opened their doors.

There are already ads for limited virtual reality

The list is limited but thought – provoking. As publishes Business Insider, Airpush a network of mobile ads, has launched its own advertising network virtual reality (and that, one might add, that last year the market of real virtual reality was, even more, testimonial than now). VirtualSky, the network in question says the “first platform of its kind” and thus enabling first create and serve ads in applications and virtual reality games. Your ads are served on 4,000 scenarios of this nature (although the question would be to know how many consumers are actually seeing and hearing those ads with these contents).

The platform allows buying only two advertising formats. On the one hand, they are a sort of pre-roll ads that appear before accessing the contents of virtual reality. On the other, are others that are integrated into the experience (a sort of interstitial, as explained in the US media) and served between levels.

The news, or the reason that invites reflection, is not really how much he has appeared this network (or basically any) but what happened associated with its launch. As explained by the network itself to the US average, its release has aroused much interest in the scene and the network has been contacted by large agencies quickly. Everyone wants to position itself in this area and everyone wants to be already in virtual reality. Your ad must already be on that stage and your brand experience too, they seem to repeat the marks.

But this growing interest is not actually a mortal blow for something that is not over yet born? Do not be playing with firebrands and burdening already a scenario in which everything is still to be done?

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Before killing its triumph

The interest of the brands in virtual reality is legitimate and its range of potential applications is very interesting and very positive. Brands can and do many things very large with virtual reality, which may serve to improve from the customer to the sales process, getting consumers feel much more comfortable with the brand and that experiences are more memorable. Because really (and should not now forget that everything is about to hatch), what consumers look for in virtual reality are those experiences, that activity and those completely different things that make you special and memorable. Virtual reality allows access to a technology never seen, to a range of services that so far only entered science fiction, and consumers want to get exactly that.

The great risk is that manufacturers employ virtual reality to offer more of the same and to bring a new scenario what they are already doing in other, what would be the accumulation of what not to do in virtual reality. The consumer would find a repeat of what he already knows and what he does not like and brands lose a golden opportunity by simply trying to be very fast and / or escape to the problems faced in other settings.

That’s not the only problem that virtual reality could face because of the brands and their marketing efforts. Another major problem could be that consumers feel saturated because of these firms even before that virtual reality is something. Brands may be so heavy (and are taking many positions to be) before the system could triumph that saturate the consumer even before you can see the great potential of virtual reality.

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