There’s a lot that goes into a good marketing strategy. But for one to really excel, brands should take note of these five key elements.

Follow facts, not your heart

Businesses fail when they follow their heart over cold-hard facts. This is as true in a marketing strategy as in anything. Just because you believe that Facebook, for instance, is the best place to tell your story, if the data doesn’t agree, then your instinct is wrong. What do data analytics tell you about the success of a campaign, regardless of how much you personally like or dislike it?

Watch those competitors

What type of content are your competitors putting out there? What keywords do they use? What channels do they use? Is it working? Remember, businesses do not exist in a vacuum and the biggest thing standing between you and profit is another company taking the share.

Moderate your presence

Although it’s wise to take advantage of the many social media platforms out there, you can overuse them too. The biggest mistake is having different ‘faces’ for each platform. Obviously, it’s wise to consider different audiences, but your brand values and message must stay consistent.

Be ready to move

Have a marketing plan that allows for agility. This means that if something isn’t working, you can easily adapt. Many companies are at the whim of social media algorithms, and when they change, you have to as well.

Plan, plan, plan

The worst thing you can do is wing it. Plan around six months to a year’s worth of strategy. This doesn’t mean you have to physically write each post in advance, but you must have a plan of where the narrative will go, what you will focus on when, and through which channels. If you need help with planning, it might be worth speaking with professional marketing strategy consultants such as www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant, who can guide you every step of the way.

From planning and moderation to looking at the data and competitors, these five key considerations will help you build a marketing strategy that really works.

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