Technology plays a key role in the communication of our society, not only in terms of channels. The language has also been directly affected by a communicative exchange arising from the use of certain technologies. The popularization of mobile phones during the early 2000s gave birth to a whole language of abbreviations that terrified more than one parent over two teachers. Spelling and grammar of children was invaded by keys, abbreviations and words without vowels. Now, with smartphones, mobile language has not been eradicated completely, but could say that the seriousness of the matter has been reduced. At least now write all the letters is much easier than a few years ago when you had to press the same key repeatedly to select the letter you need.

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Those who are not too stuck in the internet world can fall into the mistake of thinking that the problem of technology and language has come to an end. Nothing could be further from the truth. Now perhaps we wrote a little better on mobile, okay. But what about the content we consume in the network? Their quality is not so clear.

We can put the focus of the problem on two factors: the democratization of Internet and SEO. The first point so simple to explain how complex. The emergence of the Internet has created a new profile of consumer, presume, a profile that is both content consumer and producer. Internet is open to everyone with a connection to the network, meaning that virtually anyone can publish whatever they want, without having to spend any quality filter.

This first point is a negative consequence against which you can not fight. The real problem is the second: SEO -or rather poorly done SEO. At the birth of Search Engine Optimization techniques, the quality of the texts nonexistent. What mattered was the positioning, nothing more. No matter the quality of the text, only its usefulness in terms of SEO.

The three main problems were evident almost from the outset were:

Contents empty: Where once what mattered was not the text SEO … Why worry about the quality? A bad SEO copywriter vomit words instead of writing articles, and many “SEO posts vomited” given as to a large network of texts that contribute nothing.

Lexical poverty: SEO copywriter for evil, how important are the keywords. What the surround anyway, so you do not need to try too hard to create a text with a rich lexicon. We fall for it is a loss of language that directly affects the consumer is exposed to them.

Grammatical and spelling errors: If you do not mind the lexicon, let alone spell. In fact, bad SEO includes misspelled keywords to attract customers low level.

Fortunately, Google has long waged a struggle against shoddy texts incorporating algorithmic filters (like Google Panda). The goal is simply to promote websites with quality content and end the perversion of language.

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