When setting up a business in the modern world, you simply can’t ignore the internet. The way that we do business nowadays is heavily reliant on the internet – from the Instagram influencers that are paid to promote products to their legions of followers, to the need for a business to have a website which is easy to use and engaging. There are many things to consider when you are running a business and the internet, and how it can be used to help your business is certainly a big one.
Many people who have started up a small, local business, don’t think that there is a need to do a lot online and that this sort of thing is generally best left to big corporations with lots to throw at it. However, this is not true at all. Local SEO is something that all small businesses can benefit from, and it could help your business a lot.
What is Local SEO?
If you are a business whose target customers are those in your local area, then local SEO can help you. SEO stands for search engine optimisation, and it is a way of putting your business higher up the search rankings when a specific term is searched for on Google.
For example, if you are looking for a local plumber, you go online and search for plumbers in your area. When the search comes back you then tend to choose businesses on the first page of the search and near the top – not many people spend a long time scrolling through pages of search results. This is where local SEO can help you – it can mean that your business is being seen more, due to its higher position on Google, and therefore generating more business.
SEO is not something that most business owners can do themselves. Not only can it be time consuming, but it also requires a fair bit of knowledge to get it right, and there are many factors that need to be looked at – from the website itself, to the right search terms to target that will generate you the most traffic. Find a local SEO company, like this SEO Swansea based company www.accent-adc.co.uk/service/digital-marketing-swansea/ who will be able to do this for you, and will also have a good knowledge of your area and local businesses.