Before deciding on a particular hybrid or virtual event platform, you should make a few criteria and score each platform. After cutting the options, arrange a reference call with another event planner in your industry to get an idea of whether the platform is suitable for your program. The more reference calls you schedule, the more likely you will find a unified platform. This article will explain how to select the best platform for your event and why choosing a single platform that supports a total event program is important.
Creating a hybrid event
Choosing a single platform that supports promoting a hybrid event is a great way to streamline your marketing efforts. The single platform will provide you with comprehensive analytics and marketing tools, which can help you determine the success of your advertising campaigns and create an effective marketing strategy. For your event, you can use email marketing to target your audience. By crafting emails that feature compelling content, you can encourage existing subscribers to renew their subscriptions and attract new ones. Additionally, you can use email marketing to drive targeted traffic to your event landing page. You can also take advantage of guest posts and highly regarded blogs to generate more content for your event. Ultimately, your content should serve as a gold mine for your hybrid event marketing efforts.
When planning a hybrid event, you’ll need to cater to two distinct audiences. You’ll need to engage attendees from both worlds with separate agendas and breakout sessions. To measure the success of your hybrid event program, you can assign KPIs to each group. Whether your audience prefers to attend the event in person or through the virtual experience, you’ll want to ensure the hybrid event platform you choose is fully integrated with your registration and CRM platforms.
Finding a platform that supports a total event program
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When selecting a virtual event platform, look for features that allow you to brand your messaging. For example, advanced content management systems will enable you to add images, boxes, and videos. In addition, the interface should be easy to navigate. Finally, advanced content management systems will allow you to create custom email campaigns targeting a specific audience. Whether you’re looking for a virtual event platform for one meeting or a global conference, there are many options.
Choosing a virtual event platform
Whether you need to host a high-profile conference or a staff meeting, a single virtual event platform can make the process easier and more efficient. You should choose one with features that make it easy to create and customize emails and an intuitive interface that makes it easy for participants to navigate. A comprehensive virtual event platform will offer industry-standard features and allow you to streamline the guest experience, fostering connections, driving innovation, generating leads, and educating your audience.
Ideally, a single virtual event platform will support a complete event program, allowing you to promote your event through social media, create custom emails, and integrate with other systems. Furthermore, a single event platform will provide you with various options to integrate with your CRM or marketing automation system to automate as much of the event process as possible. In addition, you should be able to create different branded virtual events easily, depending on the type of event you are planning.
Choosing a hybrid event platform
One of the critical factors for successful hybrid events is personalized agendas. As you plan your mixed event, decide which breakout sessions will be held for your in-person and virtual audiences. If you’re using both, look for options that allow you to track attendee information automatically. Then, determine how attendees interact with different formats, such as live streaming or on-demand video. For example, onsite attendees may want to participate in a virtual exhibitor booth. A hybrid event platform allowing online and offline event registration can track attendees.
An effective hybrid event platform will support offline and online audiences and integrate seamlessly with your existing online content. It should offer built-in features for marketing, registration, and speaker management. Additionally, it should include elements for webinars and lead capture, which are vital to an effective hybrid event program. Ideally, your event can span several weeks or months, and the platform will support the full range of needs.