Banner advertisements are so commonplace on the internet that chances are you’ve already seen several of them so far today! Whether you’re checking your emails on a phone, online shopping on a laptop or using a tablet, you’re highly likely to see banner adverts – horizontal or vertical rectangular adverts which sit to one side of the webpage you’re viewing.
What is the role of banner advertising?
Banner ads are a clever and effective marketing tool. They display eye-catching, picture-filled adverts of a product you may be interested in. Clicking on a banner ad will take you directly to the seller’s website – a quick and easy process for the consumer, and a great way for businesses to capture the attention of the target market.
The efficiency of banner ads, which take potential customers straight to the seller’s website, is unmatched. When you consider non-digital adverts, such as those in magazines, the onus is on the consumer to remember the details and proactively seek out the seller. Banner ads, however, take out the delay and bring potential customers directly to your website with a single click.
HTML banner ads are not particularly complicated to design or install, either, especially for those with a technical background in HTML. For expert help with HTML banner ads, specialist designers can offer tailored design and implementation support.
Does banner advertising work?
The simple answer is: yes. Banner ads are regarded as one of the most effective forms of advertising in terms of the CTR or Click Through Rate – the number of people who literally click on the ad and visit the target website, according to marketing experts MailChimp.
One of the reasons they are so effective is that adverts can be tailored to the would-be customer far more efficiently than any other medium. For example, if a new parent is reading an article on how to get babies to sleep, banner ads can be presented for useful items – cots or dummies, for example. This tailored advertising is hard to replicate in other areas.