In order to achieve consistent results from Google Ads it’s not enough simply to use “set and forget” automation. You need to combine data intelligence with human analysis.
A PPC agency like nettl.com/uk/ppc-agency-near-me/ will be able to give you comprehensive advice and you can find a local service simply by searching ‘PPC agency near me’. Here are a few important pointers.
Google Analytics 4
Get to know GA4. It has an evolving interface, with AI tools that recommend tweaks to your campaign tweaks, but be aware that these suggestions may not always fit your goals. Before you hit “apply all”, review each recommendation carefully and make sure it’s appropriate to your objectives.
Bidding
Be flexible in your bidding strategy. Smart bidding saves time, but A/B testing often shows that manual control is more effective at the start. It may be best to launch manually then introduce automation as the data builds up.
Location targeting
Keep an eye on this, because default settings can cast the net too widely. Focus on users who live in your target region rather than those who are merely interested in your products or services.
Keywords
You need a smart keyword strategy. This involves the placement of negative keywords to block irrelevant traffic and refine searches according to user intent and their position in the sales funnel.
Conversion tracking
It’s essential to measure the results of your marketing and this includes conversion tracking. Set one clear goal per campaign so that your decisions are always based on verifiable data, not imprecise signals.