- Design banner ads with a purpose
If you define the purpose of your banner, it will help to improve its design. Consider the purpose of your banner: Is it to increase traffic to your website, improve conversions, create brand awareness or all three?
- Simple banner ads improve design
By choosing a clean, simple layout that is easy to read, you can improve the design of your banner ads. This banner is an example of the mistake many designers make, which is to put too much information onto one banner. Putting too much information on a banner, it is distracting. The core message also becomes unclear.
- Colours are important in banners
Colours have a huge impact on your banner ads. You can make them more effective by choosing the right colours and using them in the correct way. For advice on HTML5 Banners, visit thebannermen.com/banners/animated-ads/html5/
Your banner ads will evoke different emotions in your audience based on the colours you choose. It is therefore important to select colours that not only represent your brand but also that make people feel something that is in line with who or what you are, and your product or service. This relationship is more important than colour itself.
- Copywriting for better banner ads can improve the design.
When writing the copy for your banner ads, there are a few things to consider. Remember the purpose and goal of your advertisement. The same goes for copywriting. What is your purpose and message?