You might think that wearables are a niche market that is growing, where many companies are experimenting with a wide range of products, designs, functions, finally, seems to try to figure out what is what you want the consumer, because today we do not have a clear definition of what the average user wants and searches.
But seeing the new analysis of market research firm IDC, we see that it is growing in a significant way, as sales in the first quarter of 2016 show an increase of 67.2% over the same period last year, something it has taken by surprise many people who still consider secondary accessory wearables without much importance.
Wearables 19.7 million during the first quarter of 2016
The numbers thrown IDC are very interesting because we can see and compare the different brands in this market, especially now that Apple and other companies often do not give detailed sales numbers for your wearables, so we are facing a panorama of a market to some unknown point.
We know that the concept ‘wearable’ covers a lot of devices and formats, but IDC focuses only on the two most popular and high volume sales, which are personal quantifiers, here called ‘basic wearables’, and smartwatches that during the first quarter of 2016 reported sales of 19.7 million units.
This increase in sales is because more and more companies are entering this market, while currently have a presence, are expanding their product portfolio, in addition to a significant drop in prices allowing more people can access one of these devices.
Top of manufacturers ‘basic Wearables’
Within the market ‘basic wearables’, ie those who do not support third – party applications, Fitbit is the undisputed market leader with a share of 29.4%, placing 4.8 million devices worldwide, but we must be attentive to Xiaomi, who is second with a sales increase of 41.8% over the previous year.
Top manufacturers in Smartwatches
Many might think that smartwatches outsell personal quantifiers, but not during the first quarter of 2016 sales of these watches just reached the 3.2 million devices less units than sold Fitbit, ie by alone, as the ‘basic wearables’ had total sales by 16.4 million devices.
In the case of “smart” watches, Apple occupies first place with a share of 46% and sales of 1.5 million devices Apple Watch, the only one company, while second place is Samsung, with 20.9% market share and just 700,000 thousand units sold.
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So is the landscape of wearables in the world
If we concentrate the data from both classifications, we see that Fitbit is well ahead of the competition ranking with 24.5% share, a place that is not easy to be moved, as they continue throwing good quality devices plus that consumers generally have good impressions of their products.
With this we can give us a general idea of where the wearable overall market, a market that is located has been maturing in a slow but steady pace, plus it must be borne in mind that the year is just beginning and many companies will launch new devices, so we can expect these numbers to continue to increase, since it seems that wearables are here to stay. Read this blog for more reviews like this.